Sleeping Thru the Night

Sleep could be our downfall. K says the babies wake up every time she is ready to lay down. That is just not going to work in this household. I need my sleep!!!
I am already trying to figure out how I can cut deals with my children. I am thinking if the wiggle bugs will promises to sleep thru the night early on, they can have a reasonable amount of sugar cereal and TV throughout there childhood. If not, its generic fiber cereal and the history channel only.